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10 Aug 10 Stoke City seek Graphic Designer. Take the advice of a senior designer, don’t apply

Stoke want a Graphic Designer. There is a side to me that would drop my senior marketing and design management role and take that job. Or at least there was until I read the ad. Those of us who have trekked for many years along the design career path will all warn against jobs advertised like this. Let me translate:

There will be no bounds to the variety of shit shoveling

Job ad: We require an artworker with design flair who is VERY good at the following:
Translation: Artworker = shit shoveller. Design flair = shit shovel in a pretty way.

Job ad: Producing spot on, accurate work for: press ads, print material, online work and Keynote presentations when needs must.
Translation: There will be no bounds to the variety of shit shoveling you will have to do *NB, the mention of Keynote suggests that this is a job on a Mac, so PC only users probably need not apply.

‘Deadline’ will be everyone else’s favourite word

Job Ad: Working under pressure, getting things sorted pronto.
Translation: ‘Deadline’ will be everyone else’s favourite word, as in ‘We’ve been thinking over the last couple of months about this situation and we’ve decided that a 48 page prospectus is what’s needed – have it ready by Friday – that’s a deadline’. This phrase always means someone has been sitting on something for weeks, not having done anything about it and will then rush out a crap brief and will shout at you to get things done last minute. They will then blame you because it is impossible and is bound to fuck up.

Job Ad: Top communication skills with all members of staff.
Translation: Mind your Ps and Qs around everyone else, no matter who they are.

Job Ad: Supporting the marketing team.
Translation: No decision making in this role – just do what you’re told

Most people’s chairs will be worth more than your design kit

Job Ad: Having an eagle eye for detail.
Translation: Everyone else is shit at spelling, but it’s your fault if you don’t spot their mistakes.

Job Ad: Working with Quark Express 8.0, Adobe CS3 Suite, Keynote, InDesign, Photoshop, Flash.
Translation: The software is years out of date, which means the hardware is even older. Most people’s chairs will be worth more than your design kit. This lack of investment in your position is a reflection of where you sit in the order of things.

Job Ad: Being flexible and nice.
Translation: You know what, sometimes one of the administrators will want you to do something really demeaning, like lick, stick and stuff envelopes. You will do this and smile about it too.

Key skills include:

Job Ad: Extensive knowledge of – Photoshop, Illustrator, Indesign, Flash, Microsoft Office Suite and Dreamweaver.
Translation: You will be competent with the software tools of a Graphic designer and know how to use the other stuff on the computer as well, including advanced multimedia and animation in the form of Flash and also Dreamweaver, the industry standard web design package.

Job Ad: HTML/coding experience, with the ability to create mini sites/custom HTML newsletters and then update content.
Translation: You will also know how to do Web design at a coding level. You clearly don’t have to be a qualified web design, because a qualified web designer costs a lot more in wages. What we are looking for is a fully experienced web designer – spending at least 50% of their time on this, but we only want to pay bottom of the scale graphic design rates. So you will have spent lots of time acquiring these highly sought after  skills, which we want to harvest, but we have no intention of rewarding you for that aspect of your work in any equitable way.

Job Ad: The role involves a split between web and print design, so a good knowledge of both is highly important.
Translation: As above, you are actually required to be a web designer and a graphic designer as well but we only pay you for the cheaper skill set.

If it all goes wrong. That’s where you fit in

Key Tasks/Responsibilities:

Job Ad: To work well as part of the Marketing Team, producing artwork for all club departments and some external partners when required.
Translation: Just about anyone, inside the club or in fact outside the club will be able to tell you what to do.

Job Ad: Will work alongside our in-house design agency, providing them with all information and artwork they may need, and to give support where needed and vice-versa.
Translation: They do the creative stuff and have all the power in terms of strategy and direction. The in-house agency guys, however, have none of the responsibility if it all goes wrong. That’s where you fit in.

Job Ad: The successful candidate will need to manage a hectic workload, prioritising as you go and sometimes finding quick but successful solutions for projects that require a very fast turn-around.
Translation: Everyone dumps lots of problems on your desk that they can’t solve and it’s your fault if you can’t solve them either. It doesn’t matter which order you do it all in, someone will always be on hand to tell you to drop everything and give them priority.

Your the indian, everyone else is a chief

Job Ad: Be able to take direction well, whether that is working form a detailed brief, or if you are given a task to do that requires you write your own.
Translation: Just do what you’re told and don’t argue, if someone gives you a duff brief, then it will be your fault for not being psychic  and you will be labeled an idiot for not using your initiative..

Job Ad: Open to feedback from colleagues, managers and also from our external agency, and must be able to take this on board to produce something better.
Translation: Your the indian, everyone else is a chief. They will all give you a different reason why they think everything you do is shit. You will have to agree with them to that end. And, while you are the only qualified and experienced designer in the place,  you need to get used to the fact that your opinions are not as valid as their own. To put it in a nutshell, they think that are actually better at your job than you are. You will resolve their many conflicting  and confusing levels and types of criticism, agreeing with them all, berating yourself for your own shitness and somehow make them all happy in the end.

Qualifications/Experience:

Job Ad:

* Educated to GCSE level
* Higher Education/College/Graphic Design or similar
* Educated to BA(hons) level or similar achieving a 2:1 or higher
* Any marketing experience or education would be advantageous
* Would be preferable to have worked in the industry before in an in-house design role but not essential as all applicants will be considered
* Will need to show quality examples of past and current work (ie portfolio)

Translation: Perfect  collection of University education with bags of experience in far better roles.

Job Ad: If you think you can do all of the above please send your CV with salary expectations to DELLA.BIRCHALL@STOKECITYFC.COM.Closing date 20th August 2010

Translation: We’ll pick the one who pitches their salary lowest

this job description spits revenge

This advert says more about the relationship they had with whoever was previously in the job. I imagine they left under a cloud, leaving someone having a truly jaundiced view of designers. And this job description spits revenge. It is written like a spiteful letter to the previous designer.

As a job description, it sucks on so many levels

As a job description, it sucks on so many levels. No decent designer is going to apply based on this ad. They will at best attract someone so poor at what they do, that they will simply perpetuate the vindictive feelings that the management clearly have for people who design for a living.

It does explain why most things produced by Stoke City are so poorly designed. They really should employ a senior designer, based on that designer’s experience and portfolio and then give them a brief to develop a design standard, brief the organisation about that standard and allow them to roll that out across all communications. If they need some junior designers to help, than that is fine, but to employ a junior to do all this is both unfair, unrealistic and will ultimately create poor design and a miserable designer, disillusioned in this role and their chosen career.

27 Jun 10 The bond of trust between Football team and football fan

England’s team traipsed out of the world cup having offered up a series woeful performances throughout the competition. They were made to look ordinary, if not outclassed, by minnows of world football from Algeria, USA and Slovenia. Then, as soon as they came up against a real team in Germany, they were dispatched, with the ease of a sledgehammer on jelly.

The national sense of shock has been amplified because we have had months of speculation about this being the golden generation. And the golden generation’s golden boy was Wayne Rooney. 2010 was pencilled in as the year the world would see his magnificence. For all the talk of Messi and Ronaldo and other ‘world class’ players, England had Rooney. The Henry V of our times going forth to to the breach with the blast of war blowing in our ears, to imitate the action of the tiger; stiffen the sinews, summon up the blood and so on.

But instead of Henry V, closing the wall up with our English dead, we got Horrid Henry going missing when he should have been doing football with the rest of the world. In fact the whole sorry bunch of individuals shuffled together into matching shirts and pushed out of the tunnel, conspired to insult the memories of men like Bobby Moore and Stanley Matthews. Men who were knighted for services – outstanding services – to football. The entire team looked like overpaid show ponies who probably thought other teams would wither and fade in front of the power of their celebrity. Instead they came up against teams ready to play football in the spirit of like Moore and Matthews while Rooney and co thought they were in a TV episode of ‘Celebrity Posing on Grass’.

And what of the saviour of English football? No one could really answer that. The most remarkable contribution Rooney made to the competition was his impetuous complaint that the crowd were booing him. Perhaps he expected the producers to have briefed the crowd to clap wildly – just like in the script. But a fan earns less in a two years than Rooney earns in a week. The crowd have given up their holidays to come to South Africa and watch. The crowd, spent money on their credit cards that they will still be paying off when the next world cup starts in four years time. The crowd did it because they were doing their bit. They were there to add decibels to their debt and would have come away accepting a quarter final place, happy with a semi-final place and believing that we could, given a bit of luck, made the final and even won it.

There is a bond of trust between players and fans. We send them out in our name. The best of the best of what our nation can offer. We see our own identity and character in their performances. Because in our name they give of their all, fight, bleed, suffer injury and pain. These are our hailed heroes and representatives on the pitch. We give them celebrity status, they are gods of sorts. They are rewarded with riches beyond our wildest dreams and that is acceptable because they carry the dreams of a nation.

We do our bit as well. We kick every ball, feel every injustice celebrate every goal for and feel pain at every goal conceded. We know the misery of defeat. And deep down we know we can win the world cup. We bitch, debate, complain, argue and passionately display out support in every manifestation.

What happened to the England supporters in South Africa and at home was disgusting. The most expensive collection of footballers in history, with the best manager, the best preparation the best of everything contrived to fail. It was meticulously bungled through a mix of arrogance and inertia. The crowd will turn on these players. They will hound them out of South Africa, boo them back into Heathrow and boo them at every game they show up at next season. They will do this, not because the team lost, but because they did not try, they were inept, woeful, pathetic and in doing and being so, they have abused our trust.

Rooney World Class? Don’t make me laugh.

28 Feb 10 Photo suggests Ramsey damaged leg before Shawcross made contact | #AaronRamsey

The incident being talked about in football pages this morning is of what Arsene Wenger has called a “horror tackle’ on Aaron Ramsey.

Was it the tackle that broke his leg?

Without wanting to detract from the seriouslness of the injury, a little closer inspection might be necessary. A photo originally from the Telegraph shows a snap-shot of the incident and suggests that the injury was incurred as Ramsey planted his studs into the pitch and no doubt compounded as Shawcross hit him. The position of the ball shows Ramsey getting to the ball first. It means Shawcross was late, but in the context of the challenge it was a 50/50 challenge and Ramsey was early more than Shawcross was late. It might also suggest that this was after the tackle had taken place. If so it shows Shawcross pulling his leg out of the tackle.

Personally I feel for both players – particularly Ramsey. I don’t believe there was any malice or even clumsiness in the challenge, it was full-blooded from both players and either could have been injured, equally both could have walked away. As it is Ramsey was carried of and Shawcross walked off distraught.

06 Feb 10 Dean Whitehead Superman

Superman's latest disguise - just lose the kiss-curl

Ever since Dean Whitehead joined Stoke City, I have had that distinct feeling that I have  seen him somewhere before. Watching him flying round the Britannia Stadium this afternoon, I have suddenly worked it out, one kiss-curl short of a superhero. Dean Whitehead is Superman.

12 Jan 10 Stoke fans Wiki revenge on ‘horse faced, dutch prick’ van Nistelrooy

After Ruud Van Nistelrooy appeared to rubbish the chances of Stoke City buying him or, more likely, taking him on loan in the January 2010 transfer window, an offended Stoke fan took  revenge by altering van Nistelrooy’s wiki page to read as follows:

Ruud Van Nistelrooy is a horse faced, hay eating, dutch prick who currently (doesn’t) play for Real Madrid. There’s a picture of him over there on the right. Go on, have a look…..a face only a mother could love. If he’s better than Stoke City Football Club, I’ll eat my own arse.

A picture for posterity needed to be published (click image or this link to launch full size):


06 Jan 10 Stoke 3 – 2 Fulham

For weeks now Stoke have been threatening to give someone good hiding and it was very nearly Fulham. While recent results suggest Stoke have been going through a dip in form, the results are deceiving. I don’t want to come across all Tony Mowbray, but there are times when Stoke have been breath-taking this season and still lost. There were plenty of critics competing to damn the tactics last season. More disappointing, this season, even with a change of approach, commentators reluctantly eulogise about Stoke through gritted teeth. For Stoke fans listening to Gary Linekar raise his eye-brows weekly to announce the last game on MOTD, with a big sigh “…and now to The Britannia Stadium, so switch over to Newsnight, it’s more entertaining”.

But then tonight it came together, in a way that I hope proves to be a tipping point. Three goals from the The Good (Tuncay), The Bad (Ab Faye) and The Unexpected (Mama Sidibe) actually flattered Fulham who should have gone in at half time 5-0 down. Stoke were hard, yet sophisticated in defence with Ryan Shawcross easily managing Andy Johnson and hinting at why Stoke have, this week, placed a £20Million hands-off label all over him. Huth showed quietly why he is a German international and Ab Faye seems to have rid himself of the kryptonite poisoning from which he has been suffering of late. In midfield Stoke were just magic. Tuncay flitted between midfield and attack always creating things and remaining unplayable. Etherington must have been spending his born again time at Stoke chatting with club ambassador Terry Conroy, because he looks like the best winger Stoke have had since that time. Liam Lawrence returned to great effect and all in all, the team massacred Fulham in the first half.

I have declared that the second half did not take place. Tuncay did not get injured , Fulham did not score twice, one of which was not a magnificent looping shot from 40yards and this was not Fuller’s last game for Stoke.

Great night to be a Stoke fan.

30 Sep 09 Stoke’s Stenhousemuir tragedy

This is written with a great deal of regret, but much respect for the victims and their families. I know what we all agreed following that day, but this won’t lie down and so I am putting down in words my own understanding of that dreadful day. I saw too much myself to ever sleep soundly again and the nightmares don’t stop. Having said that I avoided the hunt-down and I know many say that was the worst part. Any who, like me, feel they want to exorcise the ghost of this incident, feel free to add your comments.

For Stenhousemuir fans, the infamous and disgusting massacre of Stoke fans at Ochilview Park, Stenhousemuir  should have spelled the start of prison life for thousands of them and the end of football in that town forever. But instead it is a secret epitaph for a violent day in Scotland’s deadliest city.

It has been ‘politically’ scrubbed from the pages of history to protect the guilty – or at least one guilty, but very famous, important and influential person. And circumstances aid and abet the real politic. Stenny fans won’t admit to it and Stoke fans remain scarred by it and constantly under threat of reprisal. Few will talk of the incident and many refuse to utter the name of the Scottish town at all.

The incident flared up around a minor friendly match. It was never officially sanctioned just randomly arranged at the last minute while Stoke were on a preseason tour in Scotland. In the years since, the clubs, the FA and the SFA have sought to distance themselves from the incident. They utilise the unofficial nature of the match to deny it ever happened at all.

But what they are all desperate to hide, ignore and put behind a wall of silence, tragically did happen.

The Ochilview gates where Stenny fans poured back into the ground with murderous intent

The Ochilview gates where Stenny fans poured back into the ground with murderous intent

It was a cloudy non descript day. There were a few hundred Stoke supporters – football holidaymakers, following the Stoke City under 14 first eleven on their preseason tour. Not present that day were the hard-core Stoke fans, the so-called ‘Naughty Forty’ that, some years ago provided Stoke City with a sick, violent and frightening reputation. The victims were all normal people, guilty only of coming from Stoke.

But the terrible consequences have made Stenhousemuir, notorious to all unfortunate enough to witness the events of that day.

The violent rampage around the ground claimed victims from all walks of life The victimes, as far as the local dialect has it were ‘tekken oot’ by an armed ‘firm’ with egg-whisks and poison blowpipes. The slaughter was thought to have taken place over a five hour period.

The massacre was so brazen, that after the execution-style attacks, the Ochilview walls were gleaming red and the Stoke fan’s shirts, no longer distinctively white striped, were shredded and ripped off their bodies. Sadly, the initial victims became a disguised statistic to add to the further number of Stoke fans ‘tekken oot’ amongst the slums of Stenhousemuir in the terrifying ‘hunt-down’. Estimates ran to hundreds of people who were vilely ‘tekken oot’ in the hours that followed.

The walls of Ochilview were bathed in blood

The walls of Ochilview were bathed in blood

It was sparked by the most innocuous of situations. An eleven-year-old boy from Talke Pits visiting Stenhousemuir with the North Staffs Creative Graffiti Society was wearing a Stoke top – the highly recognisable 1993 purple away shirt. In a local shop by the ground the young lad took issue that their oatcakes were small, cold and hard and looked like biscuits. Through this cultural misunderstanding the shop worker, a nasty, self-centred man, with an angry reputation shamed himself and Scotland forever. The boy left the shop only to be ‘tekken’ in a drive-by incident just outside ground. Stenny fans leaving the ground after the match saw it and urged on by the man in the shop returned to the ground with murderous intent.

The purple Stoke City away shirt as worn by the boy

The purple Stoke City away shirt as worn by the boy

Later that day, in an attempt to cover the heinous crime, it is said that victims were taken to a local park, doused in chip fat and set alight. Some reports say the blood-soaked guilty stood around the flames, warming their hands and singing Delilah in mocking voices.

Up to now, there is no publicly available evidence. Files have gone missing, Wikipedia pages are doctored and legal cases are shut down before they get to court. National newspapers are under a ‘public interest’ security banning order and victims families have had everything from threats, torture, bribery and hush money in the years since the incident.

There are people officially listed as ‘missing while on holiday’. But in the immediate aftermath the story nearly escaped. There were headlines, such as ones printed in the now banned “Stenny Sentinel” trying to whistle-blow the cover-up with the haunting headline “There’s No Stoke without Pyre”

And how and why has this crime been spirited away? You have to ask yourself who was the man in the shop? The architect of this heinous massacre. What person has the influence, the political power and ability to change history to protect himself. With a little thought it is obvious really isn’t it? It still disgusts and appalls us that he walks around respectable and free.

So there is the story. For all of you who were not there, that’s it. Now leave it be, move on and stop asking. It pains those of us who were there beyond words.

19 Sep 09 Rimmers v Wankstains at Stoke City

There has been a war raging amongst Stoke City fans since the very first day that Tony Pulis became manager and has been raging just as fiercely in his second stint in spite of promotion and a safe Premiership finish last season. The situation runs in parallel to the double tenure of Peter Coates as Chairman, having sold the club in 1998 and bought it back in 2006.

Two camps have formed; the Pulis Hating Wankstains (PHWs) and the Rimmers. Think of Gangs of New York, where the Dead Rabbits and The Bowery Boys conduct bloody warfare across the Five Points of New York. Here we have the PHWs at war with the Rimmers across the five towns of Stoke in the online battle ground of The Oatcake fans forum.

In the three years since Coates and Pulis have returned to run Stoke, the club have risen through the ranks of the Championship division, achieving automatic promotion and a 12th place finish in their debut season in the Premiership – against all sensible predictions. At the start of their second Premiership season, they have been described as beyond automatic consideration for relegation by no lesser authority than Alan Hansen.

Tony Pulis contemplates Pulis Hating Wankstains and Rimmers
Tony Pulis contemplates Pulis Hating Wankstains with one hand and Rimmers with the other

But still the squabbling rages on about who said what and why. It really is something. Take a look at The Oatcake (Stoke’s legendary fans forum)

As a Stoke fan, I have to declare initial allegiance to the Wankstain camp, although I have witnessed, incontrovertibly the success of Stoke under Tony Pulis and while not an out and out rimmer, I am a convert of sorts – I certainly don’t refer to him as ‘Tiny Penis’, ‘Tony Thumpit’ or ‘Totally Pointless’ any more. I have made this public and eaten humble pie (although on the Oatcake, one is required to ‘eat your own arse’ in these situations and I can tell you that metaphorically, for me, sitting down is now a thing of the past).

The saga started back in 1997. Stoke moved to The Britannia Stadium, a brand new stadium on top of a hill overlooking the town of Stoke. We left behind The Victoria Ground where Sir Stanley Matthews had first stepped out to become the world’s first footballing super-star. I had seen Banks, Hurst and Hudson play for Stoke at the Victoria Ground, I had seen Pele, Eusabio, Best, Law, Charlton and many other play there. We also left behind Lou Macari, a popular manager and ‘one of the people’. But all that was history. The Vic was demolished to become, for all the world to see, a piece of waste land by the side of a ring-road – It’s like burying Skakespeare in a cess-pit with a tombstone inscribed “Wrote a bit”.

The Britannia was controversial from the start. The council had financed it and they owned it. The city’s other professional football club, Port Vale took umbrage and allegations of corruption and favouritism still bubble on a back-burner a dozen years later.

wankstain-dvd
Official Pulis Hating Wankstain propaganda

The driving force behind the move was local businessman and club owner (by majority), Peter Coates. Coates was the man who supplied the nation’s football fans with those stadium meat pies – not toxic, but only just. He took the money from them all and used it to run Stoke. When I say ‘run’ Stoke, back in 1997 Stoke was engaged in digging itself a hole. It dug itself into the lower reaches of the Championship. Then continued excavating its way into the third tier of English football. Coates either would not, or probably could not, invest in the club. A series of ridiculous management appointments just made matters worse and the public utterances from the club served to inflame fans who could still remember winning the League Cup, playing in Europe and having a team substantially filled with international and ex-international players.

But this was 1998. The club had sold Mark Stein, ‘The Golden One’. Other talented players hemorrhaged out of the club until every Stoke fan who ever wondered how much deterioration and lack of investment it would take before disintegration occurred, had their answer.  Following a 7-0 defeat to Birmingham, in the season that saw us relegated to the 1st Division, there was a mass pitch invasion by Stoke fans. And apart from an outpouring of utter disgust, frustration and pain, the focus of that protest was in the name of forcing Coates out of the club. I personally think that was the moment when Coates’ mind was made up to get out while his legs were still attached to his body. When Coates sold the club it was one of the most popularly welcomed events in the recent history of the SCFC. He sold Stoke City to some people from Iceland, although had he not, the club probably would have burrowed its way there all by itself. Stoke City were frozen out in so many respects.

The Icelandic purchase was driven by new manager Gudjon Throdarsson. The Ex National team manger of Iceland thought he could revive Stoke’s fortunes waking a sleeping giant and concurrently use it as a development tool for Icelandic players. Coates retained a ‘golden share’ and a place on the board. Locals were uneasy. This is a town where the BNP do well in local elections and I suspect some of the hostility was xenophobic. Many still look back on the Icelandic era negatively. It was a depressing time. Much of it was spent in the third tier of the league. With a mixture of bizarre and unpronounceable signings, progress was slow. All was not well, news of tension between the manager and board leaked out.

Stoke fans at the annual mass rimming event in 2007
Stoke fans at the annual mass rimming event in 2007

Nevertheless, Stoke were promoted to the Championship after a play-off final against Steve Coppell’s Brentford. And shortly after the play-off victory, the manager’s contract was not renewed. In place of Thordarsson, the ever-present Coates brought in a former target of his in Tony Pulis. (I have written Steve Cotterill out of history – I have decreed that he doesn’t actually exist). Pulis had managed in the lower leagues, collected a reputation for agricultural football and contrived to get into some messy career-threatening litigation with a former club. For a couple of years Pulis had been in the wilderness. The news of his appointment was not altogether welcomed. ‘Tony Who’ was roughly the reaction.

The football was basic. There were games where having gone 1-0 down he would refuse to chase the game, going for damage limitation instead. He infuriated tactically, but he proved immense in the transfer market. And having avoided relegation in his first season he consolidated the team as a safe Championship outfit.

However, after a couple of years, Pulis also fell out with the owners. The chairman at the time unleashed a tirade against Pulis and his lack of willingness to use overseas players and then fired him in favour of Dutchman, Johann Boskamp. I haven’t got the patience to dissect Boskamp’s spell at Stoke. We all wanted him to do well and we thought  we would get some Dutch Shexy Football, but we got another unsavoury falling out. Boskamp got upset, Director of Football, John Rudge, got gardening leave, the Icelandic owners got fed up and decided to sell up.

In fairness to the Icelandic owners, when you consider what they took over and what they sold on. They had their moments and they stopped the decline. They resurrected the club in a way that Coates had been incapable of doing at that time. Ultimately they provided money, stability and a promotion and they got out when they had taken it as far as they could. Stoke fans should all be grateful because without them, there is every chance Stoke would be where Southampton are now.

coates2
Peter Coates conceals some wankstains while the look on his face suggests that he is preparing for a hairy rimming

For every Stoke fan pleased to see the back of the Icelandic owners, there was at least one who became dismayed to learn that it was Coates who was buying the club back. The reaction was mixed but far from ecstatic. Coates was a known quantity and not much of it was good. It was correctly assumed by all that Coates would reappoint Pulis (who had moved on to manage Plymouth). The club’s most hated owner was back and he was about to appoint, what many considered to be, it’s most hated manger. Pulis was the man who never got relegated, or promoted (okay he did it once with Gillingham but they still fired him). He was the manager whose teams never let goals in and never scored either. He had an undisputed reputation for brute force and tedium. For many of us the whole thing was too horrible to contemplate.

But Coates had spent his time between ownership stints getting out of meat pies and into online gambling. Coates had built a £350Million fortune through his company Bet 365. He had money and was prepared to spend it. And Pulis was pursuaded to rejoin through the promise of a properly financed assault on the Premiership.  There were promises of a ‘war-chest’ of money to build the club. But Coates was a good businessman and was not going to throw money at a hapless cause. I think this is at the heart of the relationship between Coates and Pulis. Coates has money but Pulis is not going to waste it – Pulis is a value for money shopper and a pragmatic man. Certainly at the outset, the war-chest turned out to be more of an extended hire purchase contract as Stoke stretched the  loan system to its limits, operating a ‘try before you buy’ approach to players.

Meanwhile, although the finances of the club were changing, the tactics were not about to do the same. Stoke have built a solid reputation i.e they are a solid group, not to be messed with. Results were initially ground out, progress through the Championship was infuriating as the midfield players were all treated for whip-lash as the ball bypassed them from defence to attack 30 feet above the ground.

Nevertheless Pulis answered his critics with results. Within two seasons Stoke won automatic promotion to the Premiership. Since then Stoke have finished mid-table and they are not just making up the numbers. Pulis is the project architect and Coates the sponsor. I have now given up my claims to being a Pulis Hating Wankstain. The evidence it there; Pulis worked it out and saw something in this raw approach that was too subtle for me to spot. Stoke are the Premiership’s Dead Rabbits. The literal translation from the immigrant Irish who landed in New York comes from the Gaelic “Dead Ráibéad” meaning “men to be greatly feared” and that is about right. Sometimes it is uncompromising, sometimes it is ugly. But increasingly it is inventive, occasionally dazzling, but always it is hard fought and every bit of it is very welcome.

To this day Pulis still has his detractors, PHWs point to ugly tactics and lack of entertainment. But the argument about whether his style of football ‘works’ has been won. It does work and it probably provides a template for survival. Many other clubs with similar amounts to spend will compete but won’t survive.

So to all the Rimmers out there, you were right. Well done. But you make yourselves conspicuous by gloating and refusing to put the war behind you. It makes you … actually ‘rimmers’ is a good name really. Nevertheless, I do not accept that your faith in the Coates/Pulis revival was based on anything factual. Their respective first stints at Stoke was not the stuff of dreams. Coates presided over our worst period in over 150 years. And Pulis, being the sort of manager you employ to keep a bad team from getting relegated took any remaining shine off what was left of a once sparkling team.

But it worked. And as far as Pulis is concerned, he is absolutely the right man for the job. I am converted, thus far by the results and by Pulis’s developemnt. The spectacle is getting better and he is showing he can put a bit beauty into the beast he has built.

To the PHWs. Eat your own arse. Pulis has proven you wrong. And no matter how critical you are, the football gets better by the season and so far, so do the results. He’s at Stoke, Stoke are in the Premiership, live with it. Isn’t that what we all wanted?