04 Aug 08 Realitus – what now?
reading though the Google article on Realitus, it occurs to me what a task we have set ourselves. Having returned from WordCamp UK and deciding to establish a dedicated WordPress proposition, I am now at that strange crossroads. So far we have a name, Realitus. We have a proposition, WordPress Consultancy.
We understand the value of that: WordPress is easier, better, lighter nicer, under continual development, flexible, more secure and so on, than anything else out there. WordPress was about blogging, but now it is about web and optimisation and communication and giving greater control to website owners. The cross fertilisation of this technology is, at core, its making.
The story of the post-it note is a good parallel. Someone at 3M was tryin to make a glue for a completely different purpose. the paper test swatches he made while doing this were used by the secretaries to make notes on documents because they could be removed …yadda yadda yadda the rest is history.
The story of WordPress is the same. It has emerged from a niche area of the web, blogging, but is about to become known for underpinning most websites in the world, in a way where everyone should win.
We realise that the subtlety is going to mean somewhere between nothing and complete confusion to many website owners out there. But we also know that people are beginning to realise that something is changing in the web landscape and many are wondering how to engage in that and what the benefits are going to be.
We are able to design and develop existing themes as well as create our own. We are able to translate the potency and potential of WordPress into English, through a business case and make it happen. We are part of the WordPress community. We are well connected with the best developers in the UK, with the the owners of WordPress and with the free and shared resources available through engaging with the WordPress Community.
But what now? We need a customer.
Stage 1. We need to get some of the right people into a room and talk to them about this.
Stage 2. Work with them to develop their Strategy.
Stage 3. Implement the solution.
I have a pen, a telephone and a piece of paper. Who the hell should I call to make this happen?
Tags: communication, new website, potential, Realitus, web site, website builders, website developers, WordCamp, WordPress
29 Jul 08 New Creative Thing Site nearly up
I spent a very fruitful time, professionally, at WordCamp UK last weekend. Amongst other things I learnt that my marketing company, Creative Thing was probably one of the first to launch a commercial non blog deployment of WordPress. (ACIDnews). We also learnt that there is currently a demand for these skills and the market area is growing.
In response. We felt we needed a more dedicated WordPress proposition. As such we have split our cbusiness in two. Creative Thing will focus on Marketing, graphic design and print, while the new name, Realitus will focus on web design and WordPress. We feel that while we are able to design and deploy WordPress, our expertise in marketing and our contacts within the WordPress community makes it better for us to operate in the consultancy hole, defining objectives, scoping requirements, designing solutions and either building or sourcing the appropriate supplier to do so.
This means we need to sort out the two brands websites to better focus and define the message. The Realitus website has been constructed quite quickly over a few days (the power of WordPress). We are really happy with it as far as it goes (needs more content). The new Creative Thing website is close to being finished . Again no content, but structurally it is looking good.
Take a look and let us know what you think: ct.trialzone.co.uk
Tags: ACIDnews, blog, consultancy, Creative Thing, marketing, print, Realitus, web, WordCamp
25 Jul 08 Hello World
Following the most impressive WordCamp UK conference in Birmingham – a review will follow at some point – I am persuaded to start a blog. To date I have resisted this, being busy and not at all convinced that my ramblings will be of any interest to anyone. However, I am already convinced that WordPress is the new way of doing the web for me and my customers, I am persuaded that this is now absolutely necessary for me to explore the entire potential of the medium – so here is the blog. It is an exercise in learning through spouting off. And I can sound off on most things. (more…)
Tags: blog, CMS, Design, guitars, InterconnectIT, Mountain Mayhem, Realitus, WordCamp, WordPress
