19 Feb 10 What’s the #BUZZ about Google Buzz? Oh look, the Emperor has got no clothes on

You have come across Google Buzz or maybe you haven’t. Anyway it is Google’s answer to Twitter, Facebook and other social media platforms, although, I wonder what the question was if Buzz is the answer.

It launched recently to a bit of a viral fanfare and all of us social media maniacs and Twitter pimps toddled on over to check it out. It seems that lots of people are going absolutely unnecessary about it. It will apparently kill off Twitter, Facebook and change the world as we know it. I say ‘apparently’ for a reason.

The problem is that I am still trying to work how Buzz accommodates any need I have. I keep coming back looking at it and thinking, ‘I must be missing something’.

I understand Blogs, LinkedIn, FaceBook and Twitter and they have somehow seamlessly slotted into the way I do things personally and professionally. I can write once on any of them and publish everywhere. I can use things like TweetDeck to get multiple views of Twitter based on friends, interest topics or back-chat. Others use aggregators like FriendFeed or Posterous but they all do variations on a theme – they collect all this etherlution (© Dave Yates, meaning rubbish deposited all over the web) and collates in into a single, manageable distribution and collection point for all you want to cherry pick from these platforms.

So while I detest e.g. FB, I do understand why it is there and I can interact with my contacts on it without having to go on it very often. Similarly with LinkedIn. I quite like it, but I don’t feel compelled to ‘live’ on it. I use it from time to time, but can update it remotely with a range of tools, mainly my Blog and Twitter account.

But again today, I returned to Buzz, looking at it this way and that and concluding that I must be missing something, because lots of people are saying it is great and everything else will now become obsolete. I repeat, I really must be missing something because, for the life of me, I don’t get it, I don’t know what to do with it and I don’t know why everyone else is raving about it.

Oh Look – the emperor’s just gone by without any clothes on.